Coatings Look Great, Stays Tough on Bed Liners, All Types of Vehicles, Boats, Equipment. ArmorThane USA Inc. Dealers keep new vehicles and watercraft in tip-top shape. ArmorThane coatings prevent deterioration and help extend the service life. The same coatings are used to repair damage, add performance years and make them look nice again. Applying ArmorThane surface protection also improves the resale value.